Town and Story

Athletic Brewing

2 articles

Athletic Brewing's innovative scaling strategy, focusing on DTC and challenging traditional business advice, leads to rapid growth and market dominance in non-alcoholic beer.
The Food Corner

Athletic Brewing Reimagines Scaling Strategy, Breaking Founder Rules

In under five years, Athletic Brewing produced over 100 million cans of non-alcoholic beer, becoming America's 26th fastest-growing private company in 2022, according to Provi .

Baa' Yazzie·June 15, 2026
Employees of Athletic Brewing smiling and collaborating in a bright, modern brewery, highlighting the company's commitment to well-being.
Local Features

Athletic Brewing prioritizes employee well-being for sustainable growth

Last month, Athletic Brewing announced it would allocate 10% of its future profits directly to employee bonuses and mental health services.

Kian Parsa·May 18, 2026