Fine lines, changes in texture and a gradual loss of firmness are common features of ageing skin. They do not appear at the same rate or in the same way for everyone. Genetics, ultraviolet exposure, lifestyle and individual skin characteristics all influence how the complexion changes over time. Skincare can help maintain moisture and improve the appearance of the skin's surface, but choosing suitable products requires a clear understanding of what topical formulations can realistically achieve.

Dr Gabriela Skincare, the luxury cosmetics line created by aesthetic specialist Dr Gabriela Mercik, includes the Platinum Lift collection, which is associated with skin lifting and tightening. Based in London, the brand offers a premium option for shoppers exploring products aimed at a firmer-looking complexion.

Why Skin Firmness Changes